Our website could perform poorly with ailing conversion rate. The web design world continues to change and one method we used five years ago may no longer be considered are appropriate:
- Our design starts to look bland: Beauty diminishes with age and this also applies to our website. Once upon a time, specific web design methods are considered as excellent ways to deliver beautiful visuals. But, they are no longer the case. We should be aware that programming languages, interface conventions and design principles continue to evolve. Expectations among users also change and potential customers will no longer consider our website as appealing because they have seen something similar too often. If our website has outdated visuals, then we should immediately perform changes or our website will slowly head for the path of extinction.
- Our content is tedious: Text and image are also as important as layout, typography and color palette. Web design is considered as a package to deliver our content. If our visitors see the website as a sea of jumbled text, then they will be overwhelmed and more reluctant to return. When people visit our website, they will try to make sense of it. Creating a good design requires the finesse of an artist and we should be able to augment the power of text with beautiful diagrams, illustrations and photography. In this case, we should try to create pleasing user experience.
- It no longer reflects the personality of our brand: In the online world, the tall walls that once existed between customers and companies have been torn down. People want to interact with business directly preferably through the computer or mobile device screen. It is easy for many businesses to ignore the importance of Twitter, Facebook, YouTube and other social media platforms. But even if an influx of visitors has finally arrived in our website, they will be more reluctant to return if it is entirely devoid of interesting personality. This could make the online engagement feels empty, because users could only feel emptiness and coldness. There are different ways to infuse personality into our website, such as by adding comment section, video contents, powerful images and blog articles. In this case, we should make sure that our website should have a vibrant, beating pulse.
- It is no longer appropriate for target audience: Our target audience could change and they may already have different preferences and tastes, based on current trends. This is particularly true for fashion-related websites. We should consider our typical sales prospects and we could better understand them through different methods, such as performing online surveys regularly. We should make sure that we still know what they need. The most important objective is by trying to establish trust and credibility. In this case, we should bring something new to the market and bring the excitement back among users. This should help us to build trust whenever possible.