You can easily improve your church website with the help of Search Engine Optimization (SEO). The first step is to understand the basic meaning of SEO. This process includes several website development strategies through which the possibility of availing high ranking on search engines increase. In other words, SEO helps in improving the website’s Search Engine Result Pages (SERPs) ranking.
By improving SERP rating your site can be easily found through searches and thus it helps to drive quality traffic (visitors) to your website. Some of these visitors will possibly become regular church visitors or members. Getting a good positing on SERPs takes time and it does not always guarantee success.
Creating a Best SEO Plan
If you don’t have any SEO plan, then all your efforts in terms of time and money go waste. You should prepare a plan having some general goals or ideas and the complexity or simplicity of the plan will depend on the church. With the help of a plan, you will get a clear picture of how much money and time can be spent on this specific project.
By following these tips you can get some creative ideas. You will also get to know how to drive traffic to the church,, which will help in creating a better SEO plan.
- Optimized content
The main priority of the church is that the content should be valuable, means that the content written should be absolutely clear and the church’s message needs to be understood easily by readers. You could also include audio or video resources in order to ensure better visibility and understanding.
Also include other links in order to make your content more expressive, but before adding them, please ensure that the link delivers useful information.
- Adding church phone number and address to the footer
Adding information about the church to footer will make it appear on every page, so this will help the visitors.
- Local directories and search engines
You can also take the help of various local directories or some organization and even other search engines like Yahoo, Bing, etc. that will be keen to add your church in the listing.
- Use keyword phrases
Title tags are very important factor in keeping your website rank high in search engines. You should always employ common keywords or phrases and even state it in the title tags, so that visitors can find your website easily.
- Adding your geographical location
Providing details about geographical location is a very important factor because it helps the visitors to track the church. With the help of Google webmaster tool you can provide a map of the church’s location.
- Broken pages and links
Many times people are not able to find the content that they want because of broken links, so ensure that the same does not happen with your website.
Our community’s ministry communications website is rated top in helping new churches to grow. With the help of the services provided many people will get to know about different churches.
Therefore, implementing these changes on your church’s website can highlight your visibility, which in turn attract many visitors and encourage them to get registered.