Your Guide to Media Monitoring


If you are looking into media monitoring, you may not understand it fully. Understanding what you will be getting and what will be happening with this service is important. In the information below we will go over more about this service, what it is, how it works and how it can help your business

What is Media Monitoring?

This is not a new concept by far, but many people have not been utilizing it to its full ability. The biggest mistake we can make as business owners is to know what we should be doing and not do it. Media monitoring is simply looking through all sources of media, tv, radio, social, etc and seeing all of the references about your business. Each of these references will be noted so that you will be able take the information that you receive and put it to work for your benefit.

While media monitoring may sound like a very simple process, the truth is that there are so many different places to look for the information that you want, it can be very frustrating if you don’t know what you are doing. It is important to be on top of your marketing and competitive intelligence. Using one of these services will help you to do your best in all area. Below you will learn more about how these services work.

How Does Media Monitoring Work?
This service can work a couple of different ways. You can either assign someone in house to take care of your monitoring or you can hire a firm. Most of the time you will not need a full time employee to take care of the task and that is why it is beneficial to have a company that will take it over for you. Outsourcing is a great idea when you do not need a 40 hour worker. Whether it is your in house employee or a company that you have outsourced to, you will be able to get feedback about how your company is perceived by the public. Depending on the service you may be able to get instant updates. Universal Information Services provides superior service to their clients.

Finding a company that does exceptional work at a reasonable price can be a challenge, but there are companies like the aforementioned that will give you the services that you want without breaking the bank. Seeing what kind of work a company has done in the past is important. If you do not see any references for that company, you may want to find another company. The best thing to do is to call and get a consultation with one of the representatives. They will be able to help you make the best decision for you to see whether this is a good fit and can help you achieve your goal.

How Can Media Monitoring Benefit My Business?

You may be considering media monitoring for your business, but are not quite sure how it is going to help you achieve your goals. Below are just a few ways that you can utilize the information that you receive.

  • Checking the “temperature” of the market.
  • Keeping on top of current challenges.
  • Being able to address customer concerns
  • New product ideas

The above mentioned are just a few of the different ways that you can use the information that you receive from the media monitoring.

When you check the “temperature” of the market, that means you will see if they are hot and ready for your product or service or if they have become cold and do not want to become a client. When you know what temperature your potential clients are, you will be able to decide what to do as far as marketing and promotion. There are more things you can do with knowing the “temperature” as well, but this is one of the biggest.

Keeping on top of challenges and identifying them early on will enable you to keep a clean image and keep your customers happy. Ignoring challenges will only cause things to become worse. You want to create goodwill toward your customers and you can do this with the information that you can collected.

When you have media monitoring, there will be times that you will see a comment on a press release or a blog post. You might see that someone wants your company to create a similar product that will compliment the one that you already make. This could be an extra income for you that you did not think about. Keeping your eyes and ears open with media monitoring will help you figure out if you need to innovate.

Media Monitoring for Anything

These services aren’t just for business. You may want to keep up on a certain topic because you are writing a book or you are working on a project that requires the latest information. It could take you hours and hours to be able to find all of the information that you are looking for, but if you have a service that provides the information to you, you will be able to get the information that you want without spending hours looking online and through the different media channels.

When you use a service that provides you with this information, you can be assured that they know where to get the information faster than you do. You will not only get fast information, but you will also get more of it because they know where to look. You may also know these services as print clipping services or clipping services.

The best way to find out if media monitoring is for you is to contact the service provider you are interested in and let them know what you are thinking about doing. They have most likely worked with hundreds of different businesses and will be able to give you advice and information on what would be the best plan of action for you. Media monitoring will help you increase your effectiveness.